{"id":4165,"date":"2022-10-18T03:07:05","date_gmt":"2022-10-18T03:07:05","guid":{"rendered":""},"modified":"2024-03-26T17:09:01","modified_gmt":"2024-03-26T17:09:01","slug":"storytelling-and-its-role-in-selling-a-business","status":"publish","type":"post","link":"https:\/\/www.sunbeltcanada.com\/atlantic\/storytelling-and-its-role-in-selling-a-business\/","title":{"rendered":"Storytelling and Its Role in Selling a Business"},"content":{"rendered":"
\"\"<\/p>\n

When it comes to selling a business, there is more to it than just relaying the facts. It\u2019s also important to emphasize the story behind the business. Business brokers and M&A advisors are also storytellers, as they must convey to buyers the story behind the business and how it can ultimately be transformed.\u00a0<\/span><\/p>\n

It is through storytelling that humans organize the information they have about the world. In short, storytelling is an exceptional way to learn lessons in life and a great way to frame information about a business to sellers.\u00a0<\/span><\/p>\n

Telling Your Story<\/b><\/p>\n

Everything begins with the financials, in short, the facts of the business. When a business broker or M&A advisor begins working with a seller, he or she will look to gather those details. Once that information has been gathered, it is possible to begin to create a story. That story can be presented in many ways, including through a confidential business review or confidential information memorandum.<\/span><\/p>\n

While many, if not most, buyers and sellers may think that when it comes to business, they are cold and methodical like a reptile on the hunt, the truth is more complex. Human emotion always comes into play. It is no accident that well-crafted stories, with their power to motivate and guide, play a role in the art of buying and selling businesses.<\/span><\/p>\n

Decisions are Guided by Emotion<\/b><\/p>\n

If we want to make the best decisions, it is important to consider the role of emotions in our decision-making. <\/span>\u201cIn order to have anything like a complete theory of human rationality, we have to understand what role emotion plays in it,\u201d said scientist Herbert Simon who is an American Nobel Laureate.\u00a0<\/span>[1]<\/a><\/sup><\/p>\n

Good stories grab the imagination and enable people to expand their definition of what is and is not possible. When buyers are considering buying a business, it is important that they can picture themselves as being the hero that transforms that business and takes it to a new level. It is a story of evolution and reaching new heights while simultaneously achieving one\u2019s own goals.<\/span><\/p>\n

It is no accident that so many of today\u2019s mass culture storytelling revolves around sequels. The notion that there is a \u201cstorytelling continuum\u201d where a buyer can plug into something that already has a history can be a powerful motivating force. Most epic stories have the hero as part of some sort of continuum. In other words, the hero does not simply appear out of nothingness. It is the hero\u2019s mission to transform the world, in some fashion, for the better.<\/span><\/p>\n

[1] https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2018\/05\/09\/how-your-emotions-influence-your-decisions\/?sh=7bda49da3fda<\/a><\/small><\/p>\n

Copyright: Business Brokerage Press, Inc.<\/span><\/a><\/p>\n

joaoserafim\/BigStock.com<\/span><\/a><\/p>\n

The post Storytelling and Its Role in Selling a Business<\/a> appeared first on Deal Studio – Automate, accelerate and elevate your deal making<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When it comes to selling a business, there is more to it than just relaying the facts. It\u2019s also important to emphasize the story behind the business. Business brokers and M&A advisors are also storytellers, as they must convey to buyers the story behind the business and how it can ultimately be transformed.\u00a0 It is through storytelling that humans organize the information they have about the world. In short, storytelling is an exceptional way to learn lessons in life and a great way to frame information about a business to sellers.\u00a0 Telling Your Story Everything begins with the financials, in\u2026<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4165","post","type-post","status-publish","format-standard","hentry","category-seller-articles"],"blocksy_meta":"","yoast_head":"\nStorytelling and Its Role in Selling a Business - Sunbelt Canada Atlantic<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling and Its Role in Selling a Business\" \/>\n<meta property=\"og:description\" content=\"When it comes to selling a business, there is more to it than just relaying the facts. 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