{"version":"1.0","provider_name":"Sunbelt Canada Kingston","provider_url":"https:\/\/www.sunbeltcanada.com\/kingston","author_name":"John Patrick","author_url":"https:\/\/www.sunbeltcanada.com\/kingston\/author\/jpatrick\/","title":"An Overview of Goodwill in Business Deals - Sunbelt Canada Kingston","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QfxsozLT3X\"><a href=\"https:\/\/www.sunbeltcanada.com\/kingston\/an-overview-of-goodwill-in-business-deals\/\">An Overview of Goodwill in Business Deals<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.sunbeltcanada.com\/kingston\/an-overview-of-goodwill-in-business-deals\/embed\/#?secret=QfxsozLT3X\" width=\"600\" height=\"338\" title=\"&#8220;An Overview of Goodwill in Business Deals&#8221; &#8212; Sunbelt Canada Kingston\" data-secret=\"QfxsozLT3X\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Many business owners don\u2019t understand the concept of goodwill or how to calculate it. When a buyer is willing to pay a premium price for a business, far more than the company\u2019s assets would typically dictate, that is considered goodwill.\u00a0 Any company can benefit from understanding how goodwill is cultivated and increasing it within their operations.\u00a0 What is Goodwill?\u00a0 Goodwill can be as simple as your company having an exceptional reputation and a very loyal base of customers. Often highly sought-after technology can be a part of goodwill.\u00a0 In other cases, goodwill can be in the form of IP or\u2026","thumbnail_url":"https:\/\/deal-studio.com\/wp-content\/uploads\/2022\/03\/bigstock-Positive-Business-Owner-With-H-389701726.jpg"}