{"version":"1.0","provider_name":"Sunbelt Canada Kingston","provider_url":"https:\/\/www.sunbeltcanada.com\/kingston","author_name":"John Patrick","author_url":"https:\/\/www.sunbeltcanada.com\/kingston\/author\/jpatrick\/","title":"Defending Your Asking Price - Sunbelt Canada Kingston","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zGLY2i0hrw\"><a href=\"https:\/\/www.sunbeltcanada.com\/kingston\/defending-your-asking-price\/\">Defending Your Asking Price<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.sunbeltcanada.com\/kingston\/defending-your-asking-price\/embed\/#?secret=zGLY2i0hrw\" width=\"600\" height=\"338\" title=\"&#8220;Defending Your Asking Price&#8221; &#8212; Sunbelt Canada Kingston\" data-secret=\"zGLY2i0hrw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"When you\u2019re putting your business on the market, one of the top considerations is your asking price. Once you have a fair price established, let\u2019s take a closer look at how business brokers and M&amp;A advisors work with their clients to back up that price with details concerning why it is justified.\u00a0 Telling the Story A key aspect of defending your asking price is telling the story of your business. Your brokerage professional will help you go over the details of the story so it is properly conveyed to prospective buyers. Buyers, of course, will want to understand the story\u2026","thumbnail_url":"https:\/\/deal-studio.com\/wp-content\/uploads\/2022\/11\/bigstock-Asian-Business-Adviser-Meeting-432035021.jpg"}